Li Ning is one of the biggest and most popular clothing brands in China. It mainly focuses on creating affordable and high quality clothes as well as items for sports. The following ads are about Li Ning's newest running shoe series "Flying Thunder Discovery" that strengthen both enduring power and speed for runners.

Video ad visual planning:

At first the screen is dark. No light and no sounds. Suddenly, a lightning shined for one second and came with the sound of a thunder. The screen became dark again for a shorter period, and the second thunder lightning came again lasting longer. When the screen lighted up for the third time, the lightning is rushing toward the audience (growing bigger and bigger), and we finally saw that the "Lightning" was actually a runner who was running so fast with Li Ning's running shoe from the Flying Thunder Discovery. After that, when the runner passed through the screen, several depictions about the shoe were given, each depiction was from different angle and represent different characteristics of the shoe. And when the runner rushed away, the logo of the shoe came immediately just after the disappeared runner, and the slogan (eg."run as fast and as endurable like a thunder") also came together.